Looking for a quick intro to some journalism basics? Each of these 20 mini-lessons will take no more than 20 minutes. Continue reading
Is this story worth writing?
Here’s another take on the five Ws –
Who will be interested in reading this?
What is important, interesting, surprising, exciting?
When is this story relevant or useful — and will it still be relevant or useful when it is published?
Where does it take place — and where should it be published?
Why will readers care? (This may be the most important question!)
x x x x
Finding a Focus
(from New Standard Handbook, ©2006 by PeoplesNetworks)
The focus of the story is a conscious decision. Together, you and the editors must decide on the main topic and angle of the story and choose the perspectives that will be most prominent. When determining a story’s focus, it will be helpful to ask:
- Who does the policy or event most affect and how?
- What are the most recent developments in the story?
- What voices or angles have not been represented in other media coverage of this issue?
– – – – – – – – – – – – – – – – –
A focus paragraph tells what the story is about, including the five Ws – who, what, when, where, why – and sometimes how. Here are two examples:
Example 1: This story is about how the St. Paul schools budget is made up, and how it changes. It will tell what the schools need for money and where they find it. It will look at this year’s budget.
Example 2: In 2008-09, St. Paul schools had a budget shortfall. The school board made decisions this summer about where to cut the budget to make up the shortfall. The story will describe why the budget shortfall happened and list some of the cuts that were made.
1) Evaluate the two paragraphs. Can you find the five Ws? Which paragraph will be more helpful in focusing your story and why?
2) Think about one of your stories (past or present), and write a focus paragraph.
©2008-2014 Mary Turck
Every story needs to BE ORGANIZED, whether that means the inverted pyramid, the Four-Box structure, or some other structure.
“The pyramid has to be big at the top because it must answer all the questions that readers have. Remaining information is arranged in diminishing order of importance.” Chip Scanlan, Poynter OnLine
Active verbs – avoid “to be”
A teacher is someone who deserves respect.
Teachers deserve respect. Continue reading
What is the lead?
The lead either grabs the readers’ attention and gets them to click and continue reading — or loses them entirely as they surf away to watch one more cat video. The first paragraph should draw readers into the story, with conflict or color or a great quote. The lead is short, active, and specific, while telling readers what to expect in the story.
Lead or Lede?
Back in the day, newspapers were printed with ink containing lead. When people wrote about the “lead” in a story, some got confused about the difference between “lead” in the ink and the beginning or “lead” in the story. So they changed the spelling to “lede.” Only snobs will correct you if you spell it “lead” today.
Hard and soft leads
Hard lead: Just the facts, ma’am.
Tells who, what , when, where, why.
The Minneapolis school board, in a special meeting held at school district headquarters, voted on April 1 to approve new principal contracts providing a starting salary of $100,000 per year.
Soft lead: anecdotal or descriptive
Begins the article with a story or quote — better for holding the attention of readers.
Suppose one in four of a law school’s graduates could not pass the bar exam after multiple attempts? Applications would plummet, the school would tumble in the all-important U.S. News & World Report rankings and its American Bar Association accreditation potentially would be threatened.
In short, it would be catastrophic.
Yet at 18 of Minnesota’s 33 teacher preparation programs fewer than three-fourths of graduates passed all three of the basic skills tests required to secure a license to teach. (MinnPost article, 4/3/2014)
Burying the lead — and finding it
Many of us “bury the lead.” That is, we write the story from start to finish, and the really interesting, juicy anecdote may happen in the third paragraph. Or in the next-to-last section.
If you can’t figure out a great lead for the first paragraph of your story, go ahead and write the story. Then, after it is written, look for the lead and move it to the top. Even if you think you have a good lead, reread your story and see whether you can find something better.
After you get the lead at the top, do whatever rewriting is needed to make the story flow.
If you can’t find anything interesting for a lead, you may need to rethink the whole story. Remember these key questions from In Focus?
- Who will be interested in reading this?
- What is important, interesting, surprising, exciting?
- Why will readers care? (This may be the most important question!)
Go to AlJazeera.com and analyze the leads to three stories.
- Does something in this lead make you want to read more?
- What could be added or changed to make each lead stronger?
- Which is the best lead, and why?
Here are a few good resources:
Purdue Online Writing Lab (OWL) How to write a good lead
Melvin Mencher. Chapter 6 “The Lead.” News Reporting and Writing
According to Wikipedia:
“The resources and time needed for fact-checking mean that this work is not done at most newspapers, where reporters’ timely ability to correct and verify their own data and information is chief among their qualifications.” Continue reading
The headline is your first, and sometimes only, chance to grab the reader’s attention and get them to click on the story and read further.
- Tell the story: headline should be consistent with what is in the story
- Interesting and accurate
- Consistent in tone with the story
- Clear and concise
- Be specific — use people names and place names
good: Democrats to spend $1 million against Bachmann
not so good: Minnesota House race goes national
not so good: Congresswoman criticizes candidate
For the web
- Think search terms — names, places, keywords
- SEO = Search Engine Optimization
good: Obama supporters’ tires slashed in North Carolina
not so good: Animosity over campaign growing
Headlines with a twist
- Ask questions
- Use quotes
- Grab the reader
- Colorful but clear
What do you think about these headlines? Are they direct? Do they signal what the story is about? Do they make you want to keep reading? Why or why not?
Michelle Bachmann: Obama may be “anti-American”
Blagojevich Viewed As Campaign ‘Kryptonite’
Third time’s the charm for Minnesota soldier’s dog
Stylists try to snip domestic violence before it happens
Powell’s Obama Endorsement Sparks Reaction: “Nail In The Coffin” For McCain
- Even if you’ve heard it all your life, other people have not
- Remember that not all readers grew up in Minnesota
- Watch the thin line between clever and cute
- Be careful with slang and colloquialisms
- Stay away from clichés
Pick three stories from today’s news and write three alternative headlines for each of the stories.
SOURCES FOR MORE INFORMATION: